Archives for August 2015

Insight advantage – using gamification to datafy human thought

Tweet Datafying human behaviour is the next frontier for analysing unstructured data and prospering in the knowledge economy. But the final frontier is using digital techniques such as gamification to datafy human thought – the memories and perceptions; ideas and ideals; attitudes and opinions; preferences and values that form, there morph and re-morph in our cerebral cortices and underlie every decision that we make. The value of this information has long been recognised and traditionally been sought using questionnaires. Customer satisfaction surveys are a prime example, unhealthy the irony being that these surveys often enhance dissatisfaction through providing a poor… Read more