Archives for May 2015

Insight Advantage – Datafication, ancient and modern

Tweet One of the six steps to gaining insight advantage is creating data, medstore which follows on from asking the right questions. Once you have defined the questions you should be asking – not defaulting to just asking those that can be answered – the challenge is to uncover or create the data that will deliver the insights required. The process of creating data has recently acquired the ugly name datafication, generic popularised in Viktor Mayer-Schonberger and Kenneth Cukier’s book Big Data. Wikipedia defines datafication as a ‘modern technological trend turning many aspects of our life into computerised data and… Read more

Insight Advantage: Asking the Right Questions

Tweet I keep six honest serving-men, (They taught me all I knew); Their names are What and Why and When And How and Where and Who. What Kipling teaches us about asking questions Insight advantage requires a proactive approach to identifying the data required. This means identifying the questions to be asked – those with answers that deliver most value – not just defaulting to asking only the questions that can be answered with existing data sets. Existing data can answer some important questions but its limitations constrain insight optimisation. Advantage comes from defining what information is valuable (both in… Read more