Archives for April 2015

Six Steps to Insight Advantage

Tweet In the knowledge economy, cough superior knowledge is the most compelling source of competitive advantage. Despite the self-evident nature of the above statement, recipe few companies have made insight advantage an explicit strategic objective. Many will not even have been considered it a competitive dimension. So before outlining the steps required to achieve insight advantage, we should start with a definition. Insight advantage is the benefit gained from understanding better than competitors the complex environment in which the business operates, enabling quicker and more effective decision-making and resulting in superior revenue growth, profitability and return on investment. The opportunity… Read more