Archives for March 2012

How to use social media to increase profits

Tweet As was the case with web analytics, online we are starting to see a plethora of measures to assess social media success.  The risk is that these measures obscure the most important question: is your business’ usage of social media increasing company profits by either reducing costs or increasing revenue? Harvard Business School professor Mikotaj Jan Piskorski argues that successful social media strategies have both a social and a strategic impact.  Essentially a social reward is provided to people who help the business achieve its strategic or financial objectives. The strategic impact involves persuading people – mainly customers but… Read more