Archives for December 2011

Anchor social media investments in customer strategy

Tweet Any CRM veteran reading through the array of analysts’ reports, vialis 40mg articles and blog pieces on social media generally and social media CRM in particular could be forgiven for thinking of baseball legend Yogi Berra’s quote “It’s déjà vu all over again.”  Berra’s malapropism was sparked by watching two New York Yankee team mates repeatedly hit back-to-back home runs. With SCRM the opposite is more likely to be the case.  Unless there is a fundamental change in attitude, companies will strike out with their social media investments in much the same way as many did with their CRM… Read more